Fun is always on with @VodafoneIN ‘U’ #FunWithU

For the first time in India, Vodafone has come up with a unique lifestyle concept directed to the youth.

In today’s day and age, being young means always staying linked to friends and fun, spending  endless hours with the smartphone buddy, sharing bytes with people from different parts of the world via social media,streaming and downloading music, and of course, keeping abreast with whats trending, even while you are reading this. Thus nobody wants to miss anything, not even in the blink of an eye!

This brings us to the tagline, apt and to the point – ‘Fun Always On’. With this main core concept centered around “FUN” Vodafone presents Vodafone U which comes in two power packed packages – one for first time user needs and the other a Recharge pack which can be subscribed to @personal needs.

Everybody wants more for less. Vodafone U understands this need and lets you take your eyes off data rationing without burning a hole in your pocket. Now who wouldn’t want to get their “paisa vasool” right?
With such attractive offers you can only begin to find that your smartphone will soon prove to become your chaddi buddy! Unlimited access coupled with extensive Vodafone coverage and crazy speeds, gives you the power to party on the go, with music you can download at the snap of your fingers!

So now with Vodafone U, you can be sure that the only one person who will become the center of attraction for anything and everything under the sun is……….U !

These are the super cool features that “U” includes:

o   Data Allowance: Where you can surf all day and all night at your own convenient leisure. Alternatively you can get a exclusive night allowance for those whose fun begins where daylight ends.
o   3 Buddy Lifelines: The sound of it makes me so excited. Imagine getting a chance to tell your 3 coolest buddies every single story you wanna share at a special call rate of 20p/min.
o   Data Loan: Forget borrowing your friends phone once your data runs out. This is an awesome feature by which you can get data loan of 60MB of 3G/4G for 2 days if you’ve run out of data before your cycle.
o   Music, always on: Set your mood to party mode, upliftment mode or just instrumental bliss by getting unlimited free music downloads for 2 months.

To celebrate this brand new concept, Vodafone U organized an event on May 6th, 2016 at Hard Rock Cafe India. The event witnessed youth stars Kanan Gill, Raftaar and TVF, together for the first time ever and created a huge impact.
The overall experience of unveiling Vodafone ‘U’ was FUN! The exclusive and unique digital app assets were revealed to be deeply integrated with the MyVodafone App to make the user experience richer.
Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ is a dynamic proposition, perfectly poised to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the internet.

Launching Vodafone ‘U’, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way.”

Speaking about Vodafone ‘U’, Arvind Nevatia, National Head – Consumer Marketing, Vodafone India said,  “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences.

Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7.”

This hugely successful launch reflects Vodafone’s true ability to understand the youth well enough to get the right mix of FUN, technology and brand celebrities. Keeping in mind how today’s youth love to be connected online and having fun, this can only culminate in an unending party in the internet world.

Here we have Sandeep Kataria, Director – Commercial, Vodafone India unveil Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.

Sandeep Kataria, Director – Commercial, Arvind Nevatia – Senior VP, Consumer Segment – Marketing  and Siddharth Banerjee – National Head, Brand Communication & Insights – Vodafone India unveil Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.

Vodafone India collaborates with Kanan Gill, Raftaar & TVF to offer unique content for Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.

Launch products under Vodafone ‘U’ start with prepaid plans – an all-in-one offer aiming to provide the youth with everything they need. Five benefits: Internet (data quotas), calls (special buddy call rates), music (access to the Vodafone music library to download songs), experiences among others are a part of the new proposition.

Please check www.Vodafone.in/U for more on Vodafone U

About Vodafone India:
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers.
For more information, please visit: www.vodafone.com.

Remember those nights when texting didn’t stop till mornings light.

When the music playing on your headphone was just right.

When social network became the place to simply chill with friends & the internet was more than just about the next new friends.

Remember a time when fun had no end.

Join the experience where fun is always on with Vodafone ‘U’ #FunWithU

Check out more on Vodafone U here
YT : https://www.youtube.com/c/FunOnWithU
FB: https://www.facebook.com/FunOnWithU
Twitter: https://twitter.com/FunOnWithU
Instagram: https://www.instagram.com/funonwithu/